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Posts Tagged ‘Infographics’

Welcome to infographic #2

This infographic looks at the male / female buyer percentage split.

We have included a preview of the infographic below, but it’s best to view it in full by clicking onto this PDF.

Male vs Female_framed

As you can see, women purchase the most gift vouchers!

Although not a huge surprise that women are the predominant buyers, what is interesting is how high the split is.


Different approaches to online shopping

Being aware of how (in general) men and women differ in the ways they purchase online can help our clients market their gift vouchers to the right people at the right time, for example in promotions on their websites, targeted mailshots or via social media channels.


Men buy, women shop?

Online shopping research shows us that in general:

  • Men tend to stick to their mission when shopping online (taking less time to complete a purchase), while women view shopping as an experience and spend more time browsing, looking through categories and items, considering the possibilities.
  • Female shoppers tend to start their shopping (for an event such as Christmas) earlier than men, with men making more last minute purchases.
  • Men are bigger spenders. One study shows that men tend to spend 31% more on average on an online purchase than women. It may be a case of men simply buying more items all at once to minimize virtual shopping trips, but maybe they are just more generous! Maybe….
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Welcome to the first SK Chase Infographic post!

Each month, we’d like to share information, data or knowledge about gift vouchers with you in a visual way. We’ll be using the data we’ve stored over the years to create these to share with our clients and other people interested in gift vouchers and SK Chase.

Not only do believe the infographics will be interesting, they will also ultimately help our clients optimise their gift voucher sales, now and in the future.


Infographic #1 – Reason for Purchase

Our first infographic looks at why people are buying gift vouchers i.e the reason for purchase. The more we understand the reasons why people are buying gift vouchers, the better we’ll be able to create, market and sell them.

We have included a preview of the infographic below, but to view in full, please click onto this PDF.

CC_Reason-for-Purchase

As you can see ‘Birthday Gift’ is the top reason for purchase!

We find this so interesting, as whilst Christmas is the busiest period of the year, Birthday’s are the top reason over the course of the whole year. We believe this data can help our clients’ optimise their gift vouchers sales in a number of ways including:

1. To assist with their online gift voucher markeing  i.e. SEO:  consider the key words typed in for their gift vouchers to be found on different search engines for birthday gifts.

2. Plan an email / social media campaign to market ‘birthday gifts’ to their clients around the busiest birthday months of the year (there are a differing views, but August and September consistently appear top).

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